Doritos & A Minecraft Movie
Doritos went square and we wanted influencers to sepread the word
Because if you found a sqaure dorito you have the chance to win up £10,000
​​
There were two main point hit during this campaign, the tease and the hunt.
The tease getting people question and debate why they were going square.
The hunt getting people to participate in the hunt.
So we create a great debate and challenge with the right influencers to hit a variety of audiences
The Tease
Doritos was going square but people didn't know why, which was bound to start debate. But we encourage that debate even further with the right face to start the great Doritos debate.
​
Meet WillNe a creator with millions of followers know for and meme for is angler features.
​
His video was a success
4M views
432K likes
2390 comments
19k shares
The Hunt
100 square doritos hidden in packs across the country. 5 creators tasks to clue to each location over 5 days all on insta reels and stories.
​
The clients wanted to make a splash for day one so we challenged the creators to race to each location.
​
The creators race content
Bricks & Disorder - 444K views
Badlinuu - 444K views
Bekyamon - 479K views
Big.Manny1 - 450K views
The Orion Sound - 276K views
