I came by train

How do we create a compelling social campaign shows people

that taking the train will save the planet?

By creating an eye catching cheeky campaign with a

simple call to actions. Getting your bum on board.

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Trainlines sustainability company I came by train came to us wanting to create an engaging

campaign encouraging people to take the train in order to save the planet

because taking the train is 60% less polluting than taking the car. 

So  our solution was to grab peoples attention in a cheeky way.

A campaign calling everyone to get their bum on train seats to save the planet because

your bum is a climate hero. Who better to rally the public then Asim Chaudhry.