The wonders of the UK

Trainline wants to highlight regional pride, so let's do this by giving random towns in the UK the star treatment because they are the wonder of the UK.​

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Trainline wanted to spread awareness about a limited deal while targeting a certain area in the UK. 

So our solution was to tap into peoples love of their local areas while bringing the witty Trainline tone as well. We decided to create parody tourism adverts of three random towns and gave them the start treatment. In collaberation with creator Niall Gray we created a wide range of assets.